Mad Engine, the company that owns the Neff, LRG and Mighty Fine brands, has been acquired by a private equity firm.
Tiffany Montgomery
Tiffany Montgomery is Content Director and Editor-in-Chief of Shop Eat Surf Outdoor, and oversees editorial direction for Retail TouchPoints and Impressions Magazine. She founded Shop Eat Surf in 2007 (acquired by Emerald in 2019) and led its 2025 expansion into Shop Eat Surf Outdoor. Previously a reporter and editor at The Orange County Register for more than a decade, covering beats ranging from police and city hall to the business of surf, retail, and restaurant industries.
Tiffany Montgomery's Latest Posts
Top Viewed Stories of 2020
The pandemic and its impacts dominated the headlines this year.
Core Retailers Discuss their Wild 2020 Ride
We followed up with our panel of retailers to find out how 2020 turned out given the many surprises that came their way this year.
Burton Adds Selema Masekela to its Board of Directors
The well known industry figure will join the board of the closely-held, private company and the world’s largest snowboard brand.
Salt Life Sees Strong Momentum
Parent company Delta Apparel breaks down how Salt Life performed in Q4 and for the full year.
Roark CEO on Plans for New Performance Line
Ryan Hitzel shares the strategy behind Run Amok, which is aimed at the active adventure enthusiast.
Q3 Comps Rise 16.5% for Academy Sports
E-commerce sales jumped 95.9% over the same period last year.
Pura Vida’s Q3 Revenue Declines Slightly
Wholesale sales were soft, while e-commerce sales rose double digits.
Boardriders-owned ZJ Boarding House Secures New Lease in Santa Monica
There had been concerns about the future of the longtime core store.
Marketing the Billabong Pipe Masters During the Pandemic
We asked Billabong VP of Men’s Global Marketing Evan Slater how Billabong is adjusting the marketing around the event given the COVID-19 crisis.
Dick’s President: Outdoor Market “Underserved” at Retail
Lauren Hobart provided more details about Dick’s push into the outdoor market during a Morgan Stanley virtual investor conference Wednesday morning.
Sad News about Tragic Death of Zappos Founder
Many in the surf industry remember him fondly from his attendance at the annual Surf Summit conference in Mexico in 2008, where he was a keynote speaker and hung out with the group, too.
