The company announced a new strategy this week that leans into trends that have been accelerated by the pandemic.
Tiffany Montgomery
Tiffany Montgomery is Content Director and Editor-in-Chief of Shop Eat Surf Outdoor, and oversees editorial direction for Retail TouchPoints and Impressions Magazine. She founded Shop Eat Surf in 2007 (acquired by Emerald in 2019) and led its 2025 expansion into Shop Eat Surf Outdoor. Previously a reporter and editor at The Orange County Register for more than a decade, covering beats ranging from police and city hall to the business of surf, retail, and restaurant industries.
Tiffany Montgomery's Latest Posts
Tilly’s Hires Well-Known Industry Buyer from PacSun
We asked Tricia Smith, EVP and Chief Merchandising Officer, why Tilly’s has brought Bobby on board in a newly created, senior role.
POC Unveils Jeremy Jones and POW Collection
The collaboration collection will contribute 10% of all proceeds to POW’s work.
New Snowboard and Ski Brand Season Eqpt. Launched by Athletes
The brand is founded by pro snowboarder Austin Smith and pro skier Eric Pollard.
How Buell Wetsuits is Working to Keep Up with Demand
We checked in with founder Ryan Buell to find out what is new with the brand, including the signing of Dane Reynolds.
Core Careers: Mandy Fry
We talked to Z Supply President Mandy Fry about how Z Supply has navigated the pandemic and some key lessons she has learned during her career.
New Boardriders Financing Sparks Lawsuit
Boardriders has received a round of new financing which has led to a lawsuit brought by some of its previous creditors.
Vans Leaders Lead the Pack at VF Corp.
Vans appears to be a good grooming ground for global brand leaders at VF Corp.
Industry Vet Named President of North Face
VF Corp. announces brand leadership and management changes.
Clothing Sales Still Depressed During Pandemic
The Wall Street Journal produced a very interesting story recently about shifting U.S. retail trends during the pandemic.
The Genius That Was Michael Tomson
Shaheen Sadeghi, Mark Price, Paul Naude, Shaun Tomson and Charlie Setzler share stories about Michael Tomson.
Bob McKnight and SIMA Pay Tribute to Michael Tomson
Bob McKnight remembers his friend and former business competitor. The two founded SIMA together.
