Free People and Rusty have teamed up on a 12-piece capsule built around vintage boardshorts, swimwear and easy layering, landing at a moment when Y2K nostalgia and a surfing culture resurgence are driving real momentum at retail.
Tiffany Montgomery
Tiffany Montgomery's Latest Posts
KMD Brands Issues Trading Update on Rip Curl, Oboz and Manufacturing Facility Divestiture
KMD Brands issued a July 22 trading update on Rip Curl, Oboz and its planned sale of a Southeast Asian manufacturing facility, guiding FY26 sales to NZ$1.04 billion to NZ$1.044 billion.
Independent Outdoor Specialty Retail Is Healthiest Since the Pandemic Surge, Grassroots Data Shows
There is more good news in independent outdoor specialty retail than the industry chatter suggests, Grassroots Outdoor Alliance President Gabe Maier told SESO, pointing to steady comp growth and a decade of data showing most closures end in new ownership rather than a shuttered storefront.
Lost Surfboards Founder Matt Biolos: Stay Creative and Inspire the Next Generation to Make Noise
Accepting SIMA’s Waterman of the Year award, Lost Surfboards founder Matt Biolos looked back on four decades in the industry and challenged the room to stay disruptive and make space for the next generation. Read his full acceptance speech.
Waterman’s Ball 2026: SIMA Honors Matt Biolos, Greg MacGillivray and Save The Waves Coalition
We have lots of photos from SIMA’s Waterman’s Ball which honored Matt Biolos, Greg MacGillivray and Save The Waves Coalition, with Surf Expo and Audi headlining as event sponsors.
New OR Show Director on Minneapolis, Wild Reach, and What He Wants the Industry to Take Away
From the decision to take the show to Minneapolis to what a few days at Outdoor Retailer 2026 looks like, new Group Show Director Matthew Mathiasen shares his vision for the August show and what he wants attendees to walk away saying.
Foot Locker Adding Salomon Raises a Question for Outdoor Retailers, Says Powell
Foot Locker will add Salomon’s XT-6 to its lineup starting July 19, a move advisor Matt Powell says reflects a sneaker market shifting beyond Nike. Powell also questions why outdoor retailers haven’t chased the same heat around Salomon that sneaker and lifestyle stores are now capitalizing on.
Vail Resorts Unveils New “Epic Experience” Strategy, Says Pass and Acquisitions Were “Not the End Goal”
Vail Resorts is rolling out a multi-year guest experience overhaul called “Epic Experience,” investing in food, private lessons, gear rental and digital tools. CEO Rob Katz says the Epic Pass and years of acquisitions were “not the end goal” for the company’s next chapter of growth.
SIMA’s Waterman’s Ball Returns This Week to Celebrate Surfing Icons and Protect Oceans
SIMA’s Waterman’s Ball returns Friday, July 17 to The Ranch at Laguna Beach, honoring Greg MacGillivray, Matt Biolos and Save The Waves Coalition while raising funds for ocean conservation. A few tickets are still available.
DoorDash-Shopify Integration Creates On-Demand Delivery for Independent and Smaller Retailers
DoorDash’s new Shopify integration will allow smaller brick-and-mortar businesses to offer their customers on-demand delivery.
This Thursday! The Margin Squeeze Is Real: What Brands and Retailers Need to Know About Tariffs, EPR, and AI
The surf, outdoor, and active lifestyle industry is navigating a difficult convergence of trade policy uncertainty, new sustainability legislation, and rapid AI adoption in supply chain operations. A free RSM webinar on July 16 breaks down what brands and retailers need to know now.
Meet SESO’s 2026 Class of Young Leaders Shaping Surf, Outdoor and Active Lifestyle
This year’s honorees are scaling brands, streamlining operations, and modernizing family businesses – and all are age 40 and under.
