A cyberattack, COVID, and an extended sale process. Tilly’s CEO Nate Smith talked through his years in Boardriders’ executive leadership and what moving to retail taught him about wholesale partners. Watch the full replay from the 2026 SIMA Super Summit.
Tiffany Montgomery
Tiffany Montgomery's Latest Posts
Mons Royale CEO Hamish Acland on Growth, New Categories and Natural Fibers
Mons Royale CEO Hamish Acland shares what’s driving growth at his 17-year-old company and where it’s headed in 2027.
Retailer Registration is Open for Surf Expo January 2027
Retailer registration is open for Surf Expo, January 6-8, 2027, in Orlando. The event showcases thousands of products from new and heritage brands across boutique and resort apparel, watersports, hardgoods, swim, footwear, gift and souvenir, all under one roof.
Atomic President Wolfgang Mayrhofer to Retire, CFO Michael Absmaier Named Successor
Atomic’s longtime President is retiring after more than four decades with the brand, and a company insider will take his place.
The Ascent: Complex CEO Aaron Levant
Agenda founder Aaron Levant, now CEO of Complex, on his biggest career gamble, what action sports taught him about the importance of relationships, and what he’d do with a B2B trade show today.
Make Scents Grows to Around 400 Accounts as the Car Air Freshener Brand Expands Beyond Surf
After trading boardshorts for air fresheners, Make Scents co-founders Dustin and Dylan Odbert spoke with SESO at Surf Expo about earning prime counter real estate, pop culture drops, and why they’re in no rush to go international.
NRF Forecasts Faster Holiday Sales Growth, with Spending to Top $1 Trillion
NRF expects holiday sales growth to pick up from last year’s pace, even as inflation and higher gas prices weigh on households. NRF Chief Economist Mark Mathews outlines which shoppers will drive the gains.
Faire Trend Expert Hannah Wall on Women’s Golf, Small Towns, and Outdoor as Fashion
Faire Trend Expert Hannah Wall talks women’s golf, golf destination towns, and how outdoor retailers should approach buys heading into 2027.
Evo at 25: Bryce Phillips on Expanding in Denver, Growing in Japan, and What’s Next
Evo founder and CEO Bryce Phillips on 25 years of building evo, from the garage days to a global company with stores, campuses, hotels, and a travel business.
How the Coast Film & Music Festival Grew from a One-Night Screening to a 10-Day Event
What began as a one-night screening in 2019 now spans multiple venues across Laguna Beach with 10,000-12,000 attendees expected. Coast Film & Music Festival co-founder Enich Harris talks about how it grew, what’s on the schedule, and how brands are getting involved.
Arbor Merges with Mas Alpha Securities, Brings Snowboard Program Back In-House
Arbor has merged with family-backed investment firm Mas Alpha Securities, which says it builds businesses to be owned for generations, as its snowboard program moves back in-house from a licensing model.
Outdoor Life Acquired by EFormed Ventures with Plans for AI-Powered Gear Marketplace
Outdoor Life has a new owner, and the plan includes an AI-driven marketplace for gear. See who is behind the deal and what they plan to build.
















