The former Rip Curl CEO returns to the WSL and will move to the United States to oversee global brand, marketing, communications, and social media strategy, in addition to other duties.
Tiffany Montgomery
Tiffany Montgomery is Content Director and Editor-in-Chief of Shop Eat Surf Outdoor, and oversees editorial direction for Retail TouchPoints and Impressions Magazine. She founded Shop Eat Surf in 2007 (acquired by Emerald in 2019) and led its 2025 expansion into Shop Eat Surf Outdoor. Previously a reporter and editor at The Orange County Register for more than a decade, covering beats ranging from police and city hall to the business of surf, retail, and restaurant industries.
Tiffany Montgomery's Latest Posts
Columbia Launches Major Brand Marketing Refresh
The campaign is designed to offer something different than what Columbia executives characterize as stagnation within the outdoor industry which is suffering from a “sea of sameness” said Joe Boyle, executive vice president and Columbia Brand president.
Tillys Names Former Boardriders Americas President Nate Smith CEO
Smith garnered praise from colleagues for his leadership during the tumultuous Boardriders sale process. He now will lead Tillys, a key surf industry customer that is going through its own challenging times.
WSL Names LPGA Exec Nicole Metzger Chief Revenue Officer
Metzger will lead efforts to advance the league’s commercial strategy while spearheading innovation in revenue generation and brand partnerships.
Photos and Report from Collective Shows
Buyers came from outdoor powerhouses, department stores, resorts, golf courses, surf shops, swim boutiques and more, including Nordstrom, REI, Backcountry, Neiman Marcus, Sports Basement, Pebble Beach Resorts, Bikini Shoppe, Equinox, Canyon Ranch Resorts, Sun Diego, Tilly’s, Jack’s Surfboards, Tyler’s and Fairmont Hotels.
Carrie Piccolini Joins Sisstr as Vice President of Sales and Marketing
Piccolini spent 22 years at O’Neill Clothing, most recently as vice president of men’s and women’s marketing.
I-SEA Names Dutch Schultz President and COO
Schultz previously held leadership roles at Troy Lee Designs and Volcom, where he spent 11 years in senior executive roles.
SESO Webinar Ready for On-Demand Viewing
From decoding consumer behavior to adapting to tariffs and predicting the road ahead, this webinar delivers actionable strategies and candid advice from respected industry leaders.
Top Brand and Retail Leaders to Speak at SESO Webinar Monday
Our panel will discuss the impact of tariffs on businesses, what brands and retailers are currently seeing on the ground with consumers, predictions for the rest of 2025 and beyond, and advice for other brand and retail leaders on navigating this highly uncertain environment.
Vuori Names Global President
Ashley Kechter has full brand and P&L responsibility across all markets and channels.
Columbia Sportswear, Outdoor Research Expand Retail Footprint with New Store Openings
Key outdoor companies are continuing to invest in their own brick-and-mortar stores to showcase the full breadth of their brands.
Tariff and Other U.S. Government Policies Ramp Up Uncertainty and Confusion, National Retail Federation Says
The uncertainty that companies have been dealing with since the tariffs were first announced in April has led to hundreds of hours of extra work for company executives as they try to reconfigure supply chains, product lines, and pricing structures. Some are also scrambling to find cash to pay the tariffs once goods arrive.
