Some of the products Lululemon claims Costco is duplicating include its popular Scuba hoodies, Define jackets and ABC pants.
Tiffany Montgomery
Tiffany Montgomery is Content Director and Editor-in-Chief of Shop Eat Surf Outdoor, and oversees editorial direction for Retail TouchPoints and Impressions Magazine. She founded Shop Eat Surf in 2007 (acquired by Emerald in 2019) and led its 2025 expansion into Shop Eat Surf Outdoor. Previously a reporter and editor at The Orange County Register for more than a decade, covering beats ranging from police and city hall to the business of surf, retail, and restaurant industries.
Tiffany Montgomery's Latest Posts
Navigating Your Career in Uncertain Economic Times
Advice for employees on how to survive and thrive as companies grapple with market uncertainty and look for ways to trim expenses due to tariffs and other factors.
Save the Date for SESO Webinar on Market Uncertainty
An expert panel of brand and retail executives will discuss how they are navigating an unpredictable 2025, what they are seeing on the ground with consumers, and more.
Updated: Photos from Outdoor Retailer June
Photos from the first day of the show as Outdoor Retailer gets underway in Salt Lake City, Utah.
Insights from Industry Day at Outdoor Retailer
From the need for increased margins at retail to the pressures of tariffs, leaders from Cotopaxi, Salomon, Christy Sports, and more took us behind the scenes of the industry’s most pressing challenges and how they’re navigating them.
Brixton Names Colleen O’Neill President
O’Neill comes most recently from Hybrid Apparel, which is now the owner of Brixton. Previous Brixton CEO Seth Ellison is retiring.
Volcom Co-Founder Richard Woolcott on Why He Invested in Florence
Woolcott’s Florence invesment is the first time he’s jumped back into the surf industry since he exited Volcom in 2016. He discusses why he wanted to back the company, what he thinks of the state of the surf industry, including the recent licensing changes, and why he’s optimistic about the future.
Photos from SIMA’s Waterman’s Ball
This year’s Waterman’s Ball honored professional surfer Caroline Marks as SIMA Waterperson of the Year, legendary surfer and motivational speaker Shaun Tomson with the SIMA Lifetime Achievement Award, and Surfrider Foundation as SIMA Environmentalist of the Year, and raises money for ocean-related environmental charities.
SIMA Opens Auction for Tavarua Resort Surf Trip to Public to Expand Waterman’s Ball Reach
The Tavarua trip has been auctioned at the Waterman’s Ball for decades, and typically sells for $10,000 to $12,000. By opening it up to more people, SIMA is hoping to raise even more money to fund environmental causes this year.
North America Drives Strong Q1 Results for Zumiez
Zumiez, with 731 stores, is predicting top-line growth for the full year despite tariffs and planned door closures.
North Face Latest Company Hit by Cyber Attacks; Adidas, Victoria’s Secret, Struck in May
“The recent security incident at Victoria’s Secret, following a string of attacks on other retailers, suggests a potentially coordinated campaign targeting the retail sector,” said Javvad Malik, lead security awareness advocate at cybersecurity consultancy and training firm KnowBe4.
Hurley x Travis Barker Event Draws Big Crowds to Tilly’s
Tilly’s is giving the collection prime real estate in stores and online, and Vice President of Marketing Bobby Gascon said events like the Travis Barker appearance help generate excitement and drive traffic.
