The company now operates eight of Authentic’s action sports and outdoor brands across the region.
Tiffany Montgomery
Tiffany Montgomery is Content Director and Editor-in-Chief of Shop Eat Surf Outdoor, and oversees editorial direction for Retail TouchPoints and Impressions Magazine. She founded Shop Eat Surf in 2007 (acquired by Emerald in 2019) and led its 2025 expansion into Shop Eat Surf Outdoor. Previously a reporter and editor at The Orange County Register for more than a decade, covering beats ranging from police and city hall to the business of surf, retail, and restaurant industries.
Tiffany Montgomery's Latest Posts
Young Leaders to Watch in Surf, Outdoor, and Active Lifestyle
SESO’s curated list of 13 young leaders to watch in 2025 includes digital marketing mavens, talented creative directors, founders and CEOs, and retail general managers who demonstrate that the next generation of leaders is bright, innovative, and knows how to hustle.
Helly Hansen Sale to Kontoor Brands Closes
Kontoor, which has deep relationships with high volume retailers through its Wrangler and Lee brands, sees a big opportunity for Helly Hansen to grow in the U.S.
Key Skate and Snow Retailer Tactics Acquired by New Lakai Owner
The new owners of skate shoe brand Lakai are moving into retail by buying Tactics, a major online skate and snow player that also has five brick-and-mortar stores. Lakai and Tactics will be operated separately with distinct leadership teams.
Mark Simpson Leaves Surf Industry for Golf World
Long time industry sales executive Mark Simpson has left his job as vice president of sales at Quiksilver to become the central and Northern California sales rep for golf apparel brand G/Fore.
ThredUp Makes Resale Technology Free for All
ThredUp is making its resale-as-a-service (RaaS) technology available for any company to access and use at no cost.
Nordstrom’s Bid to Go Private Finalized with Acquisition by Nordstrom Family and Liverpool
Effective Tuesday, Nordstrom’s common stock will no longer trade on the New York Stock Exchange and will be formally delisted as the company transitions to private ownership.
Authentic Brands Group Acquires Dockers Brand from Levi Strauss & Co.
The owner of Billabong, Quiksilver, Roxy, Volcom and more continues to add to its brand portfolio. Authentic plans to reimagine Dockers for a new generation.
Helly Hansen Launches New Spring/Summer ’25 Campaign
The brand encourages audiences to take on outdoor challenges together with the question, “Who will you share the mountain with?”
Volcom Veterans Share Plans for European Business
SESO spoke with Joost Grootswagers and Antoine Lanusse about why they invested their own money to take over the business, how they will work with other Volcom and Spyder licensees around the world, and about the state of the action sports and streetwear market in Europe.
New Tariff Rates on China a Reprieve, but Still Too High, Say Brands and Trade Groups
Tariffs on products from China are still “highest in our lifetime.” Comments from Vissla, C3, Wild Rye, La Jolla Group, Passenger, Outdoor Element, and more.
Opinion: Surf Shop Day Highlights Importance of Shops in Surf Culture
Celebrate surf culture and the independent shops that are the cornerstone of global surf communities on May 17.
