It’s a big coup for Sendero Provisions Co., the rapidly growing Texas-based apparel brand that mixes outdoor lifestyle and Western influences.
Tiffany Montgomery
Tiffany Montgomery is Content Director and Editor-in-Chief of Shop Eat Surf Outdoor, and oversees editorial direction for Retail TouchPoints and Impressions Magazine. She founded Shop Eat Surf in 2007 (acquired by Emerald in 2019) and led its 2025 expansion into Shop Eat Surf Outdoor. Previously a reporter and editor at The Orange County Register for more than a decade, covering beats ranging from police and city hall to the business of surf, retail, and restaurant industries.
Tiffany Montgomery's Latest Posts
Solo Brands CEO Chris Metz Steps Down After One Year
The company, home to the Solo Stove, Chubbies, Oru Kayak and ISLE brands, named John Larson interim CEO effective immediately.
Reef Bucks Market Trends With Three Years of Double-Digit Growth
CEO Gregg Ribatt and President Mike Jensen tell SESO what is working for Reef as the company prepares to dial up marketing thanks to two new key hires.
Replay: Dick’s Sporting Goods to Shrink Public Lands Store Count
We are re-upping this story that we published in October 2024 after Retail Dive reported on the Public Lands store closures in February.
Liberated Bankruptcy Media Storm Hits Industry Hard
A dizzying number of news outlets, including online, print, radio, and television, picked up the story. The fallout is being felt by surf shops that carry Volcom, Billabong, and Quiksilver, independent licensed brand stores that are not closing, and new wholesale licensees.
Demand High for Overland Expo’s Expansion to Southern California
The event appears to be a hot ticket: exhibitor spaces and a limited number of camping spots sold out in early January. In all, 300 exhibitors and 17,000 to 20,000 attendees are expected over the weekend.
Billabong Leadership Update Under New Licensee O5 Apparel
SESO checked in with Ryan Mangan, O5 Apparel senior vice president of action sports, about the addition of Billabong, including who will lead the brand and other key hires, what happens to the athlete roster, and more.
Updated: Vuori to Add U.S. Warehouse Due to New Rules in Mexico
Vuori told retailers changes in Mexico that impacted apparel and textile imports into the country is leading to delayed spring shipments.
Ken Block Exhibit Explores How Block Reimagined Auto Culture
The preview night on Feb. 13 is a fundraiser for 43 Institute, which supports individuals within the action sports, motorsports, and creative arts through mentorship and access to training.
Liberated Brands Releases Statement on Bankruptcy Filing
Liberated Brands commented Monday afternoon on the company’s Chapter 11 bankruptcy filing.
Updated: Liberated Brands Files for Chapter 11 Bankruptcy
Liberated Brands officially filed for bankruptcy Sunday night. The list of largest unsecured creditors includes many overseas clothing manufacturers. Updated Feb. 3 with statement from Liberated.
Updated: Liberated Begins Liquidating Billabong, Quiksilver, Volcom, Honolua Stores
The company is working with retail liquidation experts Gordon Brothers on the process, SESO has learned.
