Snowboarding is gaining participants among younger and more diverse riders, according to the latest Participation Study from Snowsports Industries America, which also looks at how alpine skiing fared and where the next wave of winter sports participants is coming from.
Tiffany Montgomery
Tiffany Montgomery's Latest Posts
Inside Z Supply’s Two-Coast Denim Launch Strategy
Z Supply President and co-owner Mandy Fry details how the brand planned its denim rollout, from a pre-launch test-and-trial program to events in New York and Newport Beach, and how it measured the results.
Pradco Outdoor Brands Acquires Kent Outdoors in Its First Watersports Deal
The owner of hunting and fishing brands including Moultrie and Heddon has acquired the company behind Bote, HO Sports, and Hyperlite.
Equip Outdoor Technologies to Sell Lowe Alpine
Equip Outdoor Technologies has agreed to sell the Lowe Alpine brand to China-based ATG Brands & Data Limited as it turns its focus to Rab.
Alterra Mountain Company Names Kelly Vohs CEO
Alterra Mountain Company has named Kelly Vohs, a hospitality and operations leader, as its next Chief Executive Officer ahead of the 2026/27 winter season.
This Thursday: Webinar to Explore Seasonal Wholesale Planning on Shopify Plus
A free SESO webinar on Oct. 8 looks at how brands running seasonal wholesale through dealer networks can structure pre-book orders, program pricing and staged deliveries on Shopify Plus.
Nike Plans More Job Cuts as Pace Program Targets $2.5 Billion in Savings
Nike President and Chief Executive Officer Elliott Hill said that at Nike’s size and scale, “meaningful change takes time” as the company detailed its Pace program, reorganization plans, and fiscal 2027 outlook.
La Jolla Group Extends O’Neill License Through Fall/Holiday 2027
La Jolla Group and O’Neill’s trademark owner have agreed to extend the brand’s U.S. license by one more season. Here’s what it means for retailers, O’Neill stores, and the transition to a new partner.
Aloha Collection’s Big Wholesale Growth on Display at Surf Expo
Aloha Collection’s VP of Sales talks wholesale momentum, a new Disney license, and where the brand is investing next.
Surf Expo September 2026 Continues 50th Anniversary Year With Strong Retail Attendance, Debut Creator Program and Expanding Dive Category
Buyers and exhibitors share their takeaways from the September show in Orlando, which added a pro-surfer panel on the move from sponsored athlete to brand owner, retail education sessions for coastal shop owners and a new title sponsor for the daily fashion shows.
Vail Resorts Season Pass Units Fall 12% Ahead of Winter After Weak Snow Year
Vail Resorts reports season pass sales heading into the coming winter, where the declines are concentrated and how the company is changing its pass pricing.
Adobe Forecasts Record $275.1 Billion in U.S. Holiday Online Sales
Adobe’s 2026 holiday forecast points to record online spending, a faster-growing Black Friday and shoppers using deals to stock up on essentials.
















