Why colleagues and people who know Choe think the former chief product officer at Lululemon is a good fit for Vans.
Tiffany Montgomery
Tiffany Montgomery is Content Director and Editor-in-Chief of Shop Eat Surf Outdoor, and oversees editorial direction for Retail TouchPoints and Impressions Magazine. She founded Shop Eat Surf in 2007 (acquired by Emerald in 2019) and led its 2025 expansion into Shop Eat Surf Outdoor. Previously a reporter and editor at The Orange County Register for more than a decade, covering beats ranging from police and city hall to the business of surf, retail, and restaurant industries.
Tiffany Montgomery's Latest Posts
Vans Names New Global Brand President from Lululemon
Sun Choe most recently served as chief product officer at the activewear company. She will be tasked with turning around the struggling Vans footwear brand.
M&A Special Report: The Acquisition Outlook for the Active Outdoor Market
We talk to deal makers and experts who work in the space about the state of the M&A market, what strategic and financial buyers are looking for, and when acquisition activity may pick up.
Vista Outdoor Rejects Takeover Bid After Receiving Higher Offer For Ammo Business
Vista Outdoor Inc.’s board early Tuesday rejected MNC Capital’s upgraded offer to acquire the company, believing the proposal “significantly” undervalues the Revelyst outdoor business and that its planned sale of the Kinetic ammunition business to Czechoslovak Group...
Outdoor Retailer Summer to Offer Opportunities for Business, Networking, Learning, and Fun
Outdoor Retailer show has a full roster of brand activations, parties, and education sessions lined up for the upcoming event June 17-19 in Salt Lake City, Utah. Get ready for a rooftop, poolside industry party sponsored by Shopify, an early morning hike, a...
Finalists Announced for Sixth Annual Outdoor Retailer Innovation Awards
SAN JUAN CAPISTRANO, California – (May 23, 2024) – Outdoor Retailer announced the finalists today for the sixth annual Outdoor Retailer Innovation Awards. An independent panel of expert judges evaluated 137 total entries to determine the 34 finalists which include...
Hoka is Hot – But Is It Too Hot?
Editor's note: The CEO of Deckers Brands commented on Hoka's wholesale strategy during an earnings conference call last week. Read details here. The Hoka running shoe brand is one of the best growth stories of the past several years, reaching $1.8 billion in revenue...
Sole Tech Owner to Sell etnies, éS, Emerica and ThirtyTwo to Nidecker Group
An interview with Pierre André Senizergues about the decision to sell, how he managed to keep control of the company for so long despite industry challenges, and what’s next for the brands. Plus, the Nidecker brothers discuss why they want to expand into footwear and skateboarding.
Salt Life’s Parent’s CEO To Step Down At Board’s Request
Delta Apparel is facing myriad financial issues including a significant cash crunch. The company also continues to review options for its Salt Life brand, which has been a bright spot for several years.
Arc’teryx Drives Amer Sports to Robust Q1 Performance
Powered by an outstanding performance by Arc’teryx and solid gains by Salomon, Amer Sports reported first-quarter results that easily topped its guidance for sales and earnings. The company, which went public in February, slightly raised its EPS outlook for the year....
Photos from La Jolla Group’s 30-Year Anniversary Celebration
Photos from La Jolla Group’s 30th Anniversary party Friday night in Newport Beach.
The New Roxy Swim – Local Designers, More Freedom
Roxy Swim VP of Sales Sasha Hartloff gave us an update on the changes to the Roxy swim line under new licensee the Levy Group as Hartloff and her team begin hitting the road to sell Spring ‘25.
