Surf industry leaders gathered in Laguna Beach for the 2026 SIMA Super Summit to talk retail, AI, creators and the road ahead. We have lots of photos from the event.
Tiffany Montgomery
Tiffany Montgomery is Content Director and Editor-in-Chief of Shop Eat Surf Outdoor, and oversees editorial direction for Retail TouchPoints and Impressions Magazine. She founded Shop Eat Surf in 2007 (acquired by Emerald in 2019) and led its 2025 expansion into Shop Eat Surf Outdoor. Previously a reporter and editor at The Orange County Register for more than a decade, covering beats ranging from police and city hall to the business of surf, retail, and restaurant industries.
Tiffany Montgomery's Latest Posts
Yeti Outlines Plan for Its Next $1 Billion in Sales
Yeti named bags and soft coolers as its next billion-dollar platform and set a billion-dollar goal for international sales at its 2026 Investor Day.
KMD Brands Considers External Offers as Rip Curl Returns U.S. Business to Profit
KMD Brands’ board is weighing several unsolicited proposals from outside parties following a review of the business, as Rip Curl returns its North American operations to profit ahead of a product reset now reaching stores.
Boardriders Opens 18th Eastern European Store as Modivo Debuts Warsaw Flagship
Authentic Brands Group’s David Brooks on the Boardriders brand family’s growing footprint in Eastern Europe, including the new Warsaw flagship operated by licensee Modivo Platform.
Updated: More Photos from Surf Expo September 2026
Surf Expo’s September show wrapped Friday in Orlando, marking the second event of its 50th anniversary year, with new booths, panels, and parties filling out the week.
Zumiez Cuts Full-Year Outlook as Footwear Slump and Soft Back-to-School Trends Weigh on Results
Zumiez’s full-year outlook has shifted since June, as footwear weakness and a softer back-to-school season pushed the company from expecting sales growth to forecasting a low single-digit decline.
I-SEA, Seager, Rip Curl, Quiksilver, Billabong and More Bring the Parties Around WSL Lexus Trestles Pro
With 800-plus RSVPs and counting, I-SEA is throwing what its co-CEO calls the party of the season, and it’s just one of the ways surf brands are turning out around Lower Trestles this week.
Columbia Veteran Peter Rauch Named President of Mountain Hardwear
Columbia Sportswear names Peter Rauch President of Mountain Hardwear as Troy Sicotte shifts roles, following a similar leadership change at Sorel in June.
What to Know Before Surf Expo’s 50th Anniversary Show Opens in Orlando
Surf Expo’s next edition opens next week in Orlando with a new creator program, a new venue for the Surf Expo Industry Party, a pro surfer-led panel and a first-time education partnership for coastal retailers.
DoorDash and Locally Partner to Bring Specialty Retail to DoorDash Marketplace
A new partnership between DoorDash and Locally allows independent specialty retailers to offer on-demand delivery through the DoorDash Marketplace, tapping into a network of thousands of specialty stores and premium brands.
Circana: Outdoor Sales Held Flat on Higher Prices, Fewer Units
Presented at OR Minneapolis, new data from Circana shows outdoor sports equipment holding steady at $42 billion nationally even as unit sales soften, with snow sports posting the steepest declines while coolers and camping gear hold up better.
Burton Names Denny Bruce CEO Ahead of Company’s 50th Anniversary
Denny Bruce, a former Vans, Dickies, and Gozney executive with early ties to the brand, will take the helm as Burton nears its 50th year.
