Potts will oversee brand strategy and U.S. marketing for Lowa as the brand expands its Salt Lake City headquarters and deepens ties with parent company Tecnica Group.
Tiffany Montgomery
Tiffany Montgomery's Latest Posts
Nike Names Pfizer Exec David Denton as Next CFO
Nike has tapped Pfizer finance chief David Denton as its next CFO, with Matthew Friend transitioning out by early September. The company also flagged an unspecified tariff refund benefit ahead of its June 30 earnings report.
Hollister Launches Home and Dorm Collection at Target
Hollister, the California-inspired mall retailer that often draws inspiration from the surf industry, is entering the home and dorm category through a new multi-season partnership with Target, launching June 28 with bedding, accessories and sleepwear ahead of the $88.8 billion back-to-college shopping season.
West Marine Sets June 26 Bid Deadline as Filing Details 59 Store Closures
A bankruptcy court has approved bidding procedures for West Marine’s sale process, setting a June 26 bid deadline and August 3 sale hearing.
GSI Outdoors is Family-Owned Again. Now It Has a New CEO to Match.
Back under founders Don, Ian, and Kathy Scott’s ownership, new CEO Shawn Hostetter talks about his outdoor roots, his vision for the brand, and what’s coming in 2027.
Sorel Names Former Allbirds CEO Joe Vernachio President, Cory Long Exits
The former Allbirds CEO and Mountain Hardwear President returns to the Columbia Sportswear portfolio as Sorel works through a multiyear footwear market reset.
From REI to Alpenglow Sports, Here Are the Retailers Registered for Outdoor Retailer 2026 in Minneapolis
As the August show at the Minneapolis Convention Center approaches, the registered retail buyer list already includes REI, Athleta, Great Outdoor Provision Co., Gearhead Outfitters, Bespoke Post, The Trail Head, Dunham’s Sports, Academy Sports, and many more specialty shops and national accounts.
When AI Meets Authenticity: How Active Lifestyle Brands Are Protecting What Makes Them Different
In a Shop Eat Surf Outdoor webinar, Candy Harris, Justin Regan, and Ryan Hitzel talked about the AI tools that are changing everything, the fundamentals that aren’t, and what keeps them up at night.
The Ascent: From Volcom to Paul Frank to Z Supply, Ann Fong Spent 30 Years Building a Career at Brands She Loves — And She’s Not Done Yet
In May, Fong won the Orange County Business Journal 2026 CFO Lifetime Achievement Award. Now she’s focused on what comes next: scaling Z Supply to $300 million.
Zumiez Posts Eighth Straight Positive Comp Quarter But Flags Consumer Slowdown Late in Q1
Zumiez posted fiscal Q1 net sales of $193.3 million and comparable sales growth of 4%, but management flagged building consumer pressure late in the quarter and issued a conservative second quarter outlook amid a challenging discretionary spending environment.
Outside Days 2026 Draws Brands, Athletes and Policymakers Around a Single Urgent Question: Who Gets Outside?
Outside Days 2026 brought together outdoor consumers, brands, retailers, athletes, and policymakers in Denver for a multi-day gathering that put access, culture, and sustainability at the center of the industry conversation.
Tilly’s Posts 22.9% Comp Sales Gain in Q1, Eyes Store Expansion as Turnaround Gains Traction
CEO Nate Smith said the company sees a credible path to profitability and is exploring store expansion for the first time in years.
