We assembled a panel of independent retailers who will share their personal journeys, their learning curves, and the specific ways they are integrating AI to make their businesses more efficient.
Tiffany Montgomery
Tiffany Montgomery's Latest Posts
The Buckle’s March Comps Jump 7%, New Senior Vice President of Stores Named
In his new role, Scott Werth will lead the company’s sales team of more than 7,000 employees across 42 states.
Burton CEO John Lacy to Exit
SESO has confirmed that John Lacy, who started at Burton answering customer service calls and rose to CEO during his nearly 29-year tenure, is departing the world’s largest snowboard-focused company.
Rusty Apparel Looks to the Past to Plot Its Future
“We’re bringing fun, loud, branded product to an industry that needs it. Our target customer is the high school and college-age kid that doesn’t want to look like their dad or mom. Ironically, their dad and mom wore almost the same looks from Rusty back in the day,” said North America Sales Manager Aaron Griffiths.
Remembering Don Hansen, Legendary Surfboard Shaper and Founder of Hansen Surfboards
Hansen was a legendary surfboard shaper, tandem surfing champion, early investor in Ocean Pacific, and founder of Hansen Surfboards, which has grown into one of the most high-profile and high-volume surf shops in the country.
Oakley Names Fashion Designer Matthew M. Williams Creative Director of Footwear and Apparel
Williams, who has worked and collaborated with brands such as Givenchy, Nike and Dior, is tasked with defining a new vision for Oakley’s apparel, footwear and accessories division.
Tariff Refunds: Crucial Advice from a Former U.S. Customs Attorney
Chris Duncan, a former attorney for U.S. Customs and Border Protection, details two key steps every company should take right now to protect their tariff refunds. These are simple steps that do not involve filing a lawsuit or racking up huge legal fees.
Updated: Paul Naude Makes Play for Rip Curl
Naude tells SESO why Stokehouse wants to buy Rip Curl. KMD put out a statement Tuesday morning in Australia elaborating in detail why it is not in favor of Stokehouse’s plan.
World Surf League’s Global Audience Reaches 80 Million in 2025
The WSL reported big growth in audience and engagement Monday for 2025, showing that competitive surfing has meaningful scale, according to WSL CEO Ryan Crosby.
Chubbies Reports Q4 Revenue Decline and Strong Overall Growth in 2025
While the brand achieved strong margins and overall annual growth, the final quarter of the year presented some headwinds.
Overland Expo SoCal 2026: Second Annual Event Draws 19,000+ to Costa Mesa
In only the second year of the event, big crowds and lots of adventure, outdoor and overlanding brands participated in the consumer-focused expo.
Zumiez Posts Strong Q4 and Full-Year Results, Eyes 25 Store Closures in 2026
Zumiez reports Q4 and full-year fiscal 2025 results, with record private label penetration, improving European margins, and accelerating closures at C and D mall stores.
















