All the brands under the Boardriders’ portfolio – Quiksilver, Billabong, ROXY, DC Shoes, RVCA, Element, and VonZipper – report to Shannan, who is the President of Commercial Strategy and Growth & Chief Brand Officer.
Tiffany Montgomery
Tiffany Montgomery is Content Director and Editor-in-Chief of Shop Eat Surf Outdoor, and oversees editorial direction for Retail TouchPoints and Impressions Magazine. She founded Shop Eat Surf in 2007 (acquired by Emerald in 2019) and led its 2025 expansion into Shop Eat Surf Outdoor. Previously a reporter and editor at The Orange County Register for more than a decade, covering beats ranging from police and city hall to the business of surf, retail, and restaurant industries.
Tiffany Montgomery's Latest Posts
Photos From SIMA Speaker Series Event
Events are back, and SIMA held its first Speaker Series get-together since the pandemic began at the Surfing Heritage and Cultural Center this morning in San Clemente.
REI 2021 Financial Results vs. 2019
REI reported its 2021 financial results Tuesday and the numbers provide good insight into just how much the outdoor industry is growing compared to pre-pandemic times.
Vuori Announces International Launch
The company is focusing on United Kingdom, France, Germany, Ireland, Netherlands, Australia, and Canada.
Vans Hires New Executive to Lead High-Profile Collaborations
Vans has hired an executive with roots in Hawaii and deep connections in the sneaker world to lead collaborations with big name designers and creatives.
Frankies Bikinis Lands Investment From Victoria Secret
Frankies is one of the hottest swim brands to come on the scene in recent years.
Outdoor Retailer to Return to Salt Lake City
The trade show decided to move even though some large industry brands including Patagonia and The North Face said they would boycott the event if it returned to Salt Lake. Show Director Marisa Nicholson answered some questions about the move.
Vans Names New Global Brand President
Big news at Vans today as Doug Palladini exits and Kevin Bailey returns as the leader of the brand.
Rip Curl Parent Changes Name to Reflect New Vision
KMD Brands Group CEO Michael Daly outlined the four pillars of the company’s new strategy.
BN3TH Expands Reach in North America with New Hires
SES talks with North American Director of Sales Matt Keenan and Marketing Director Zach Boon to hear more about the recent changes and what the future holds.
Kering Acquires Maui Jim
Maui Jim is one of largest remaining independent sunglass brands.
Former WSL and Hurley Exec Named CMO of Columbia Brand
Pri Shumate, who was also a marketing executive at Nike, most recently worked at Airbnb.
