From the warehouse floor to the retail floor, from merchandising to supply chain, we have a sampling of some of the AI retail-related products that companies debuted on the show floor.
Tiffany Montgomery
Tiffany Montgomery's Latest Posts
Corrected – Jack’s Surfboards: Three of the Top 10 Brands Are Not Surf Brands
Three of the Top 10 selling brands at Jack’s in men’s and the top selling brand in women’s have nothing to do with surf at arguably the most influential surf store in the world. Partner Bobby Abdel shares what the newcomers offer that is appealing to Jack’s shoppers.
Zumiez 100k: Where Recognition, Competition, and Culture Collide
Zumiez’s annual 100k celebration is not your usual corporate recognition retreat. We take a deep dive into how 700-plus door Zumiez uses the over-the-top party, in addition to extensive teaching programs throughout the year, to transform its retail force into powerhouse businesspeople.
Record-Breaking Results: How AI Influenced $262 Billion in Online Holiday Sales
Salesforce holiday data shows eye-popping numbers on the role of AI in boosting conversion, with notably higher rates compared to social media channels.
Product Trends from the Collective Shows
We stopped by the Collective Shows this week in Huntington Beach, Calif., to see some product trends for upcoming seasons.
Energetic Surf Expo January Show Sets Positive Start to 2026
A strong holiday season, more certainty around the tariff situation compared to earlier in 2025, and a strong turnout of brands and retailers made for a more positive atmosphere on the show floor as 2026 kicked off.
Updated: Photos and Report from Surf Expo January
Brands such as Salty Crew, Florence, Roark, Katin, Dark Seas, Seager, Jetty, Rhythm, I-SEA, Make Scents, Reef, Olukai, Melin, Outerknown, Oakley, Thread Wallets met with many retailers at the show.
Surfing Stars to Appear at Surf Expo
Both current and former well-known professional surfers are hitting the Surf Expo show floor this week along with the buyers and brands attending.
O5 Group Adds Dickies and Eddie Bauer to Licensing Portfolio
The licensee for Quiksilver and Billabong men’s and women’s in addition to other brands, is adding to its brand portfolio with two notable new licensing deals.
Surf Expo Kicks Off Next Week With Lots of Brands, Buyers, Parties and Events
Running January 7-9 at the Orange County Convention Center, this show isn’t just looking back at five decades of shaping careers and launching products—it’s looking forward with a significantly expanded Shoreline Outdoor category and other updates to the surf and coastal lifestyle industry’s biggest trade show.
Top 10 Viewed Executive Edition Stories in 2025
The top-viewed Executive Edition list reflects our readers’ interest in company performance, executive decision-making, and how businesses are responding to changing market conditions.
Top-Viewed News Stories of 2025
The news stories that drove the most readership in 2025 reflect all the changes happening in the surf and outdoor industries.
