Updated with REI’s response to the union’s latest claims. REI union workers and allies are launching a nationwide boycott of the co-op’s Anniversary Sale that starts Friday, escalating a four-year contract dispute that remains unresolved at all 11 unionized stores.
As legacy brands mark major anniversaries, the challenge is to honor decades of history without looking dated. The World Surf League and Vans show how heritage can become a growth story when it is tied to fresh creative, new audiences and current culture.
Helly Hansen is also preparing for its first distribution through Dick’s Sporting Goods’ House of Sport this fall as the brand makes a big U.S. push.
Coulter will lead all aspects of the company’s product organization, including strategy, innovation and roadmap development, as the Oregon-based manufacturer expands its brand platform.
Backcountry is bringing its brand incubator concept to the Outdoor Retailer show floor in Minneapolis this August, contributing a product showcase, open buyer access for all exhibiting brands, creator lounge and a series of on-site awards including a GOAT Award.
Salomon marketing executive Virginie Murdison shares how The Setlist blends gravel running, live music and local culture into a 10-city brand experience in Canada designed to connect urban runners with authentic community moments.
According to reports from Bloomberg, marine retail giant West Marine, a high-volume customer for some surf and outdoor brands, is reportedly weighing a Chapter 11 bankruptcy filing to address its $800 million debt load and large retail store fleet.
Jetty has overhauled its wholesale sales organization, adding marquee regional representatives while also securing a new European distribution partnership with HOFF Distribution.
The World Surf League is weighing strategic alternatives, including a possible sale or new investment, after record audience growth in 2025.
Clarus Corporation has initiated a formal review of strategic alternatives to unlock shareholder value while reporting a resilient Q1 2026 performance. Read how Black Diamond has improved its business across core categories.
Kerslake brings nearly three decades of experience in the active outdoor industry, including at Nixon and Prana, to the role.
Nidecker is tapping OneTurn, run by former Liberated Brands Europe leaders, to run on-the-ground distribution and brand building for its core skate shoe labels across Europe starting with the next seasonal pipeline.
