A strong holiday season, more certainty around the tariff situation compared to earlier in 2025, and a strong turnout of brands and retailers made for a more positive atmosphere on the show floor as 2026 kicked off.
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Updated: Photos and Report from Surf Expo January
Brands such as Salty Crew, Florence, Roark, Katin, Dark Seas, Seager, Jetty, Rhythm, I-SEA, Make Scents, Reef, Olukai, Melin, Outerknown, Oakley, Thread Wallets met with many retailers at the show.
Surfing Stars to Appear at Surf Expo
Both current and former well-known professional surfers are hitting the Surf Expo show floor this week along with the buyers and brands attending.
O5 Group Adds Dickies and Eddie Bauer to Licensing Portfolio
The licensee for Quiksilver and Billabong men’s and women’s in addition to other brands, is adding to its brand portfolio with two notable new licensing deals.
Surf Expo Kicks Off Next Week With Lots of Brands, Buyers, Parties and Events
Running January 7-9 at the Orange County Convention Center, this show isn’t just looking back at five decades of shaping careers and launching products—it’s looking forward with a significantly expanded Shoreline Outdoor category and other updates to the surf and coastal lifestyle industry’s biggest trade show.
Top 10 Viewed Executive Edition Stories in 2025
The top-viewed Executive Edition list reflects our readers’ interest in company performance, executive decision-making, and how businesses are responding to changing market conditions.
Top-Viewed News Stories of 2025
The news stories that drove the most readership in 2025 reflect all the changes happening in the surf and outdoor industries.
Nike Shows Signs of Recovery in North America, Faces Continued Headwinds in China
While Nike’s bottom line results came in better than analysts expected, the company’s forecast of a low-single-digit percentage revenue decline in the current quarter caused the stock to trade nearly 10% lower Friday morning.
Boardriders and Volcom Return to Hawaii Retail Market with New Strategic Partnerships
The strategy shifts away from the previous singular operating model under Liberated Brands and instead utilizes distinct partners with local market expertise to manage the retail footprints.
Elevate Outdoor Collective CEO Josee Larocque Reflects on 2025, Looks Ahead to 2026
Josee Larocque runs the parent company of K2, Ride, Volkl, Marker, Dalbello, Line Skis, BCA, Madshus, Atlas and Tubbs snowshoes. She shares business lessons learned in 2025 and what she is optimistic about heading into 2026.
Vans Opens Paris Flagship in Le Marais to Help Build Brand Heat
It is the only store in France that will carry the higher-end OTW by Vans product line and other exclusive collaborations with the goal of creating a destination for style leaders and collectors.
Herschel Supply Managing Director Lyndon Cormack Reflects on 2025, Looks Ahead to 2026
Herschel Supply Company Managing Director Lyndon Cormack, who started the Vancouver-based business in 2009 with brother Jamie, shares what he learned in 2025 and what Herschel is investing in for 2026.
