Surf Expo has named Adam Kingston Vice President of Sales as the show’s 50th anniversary celebration continues in September. Kingston and Show Director Roy Turner share more on the new role, the September show, and what comes next.
Tiffany Montgomery
Tiffany Montgomery is Content Director and Editor-in-Chief of Shop Eat Surf Outdoor, and oversees editorial direction for Retail TouchPoints and Impressions Magazine. She founded Shop Eat Surf in 2007 (acquired by Emerald in 2019) and led its 2025 expansion into Shop Eat Surf Outdoor. Previously a reporter and editor at The Orange County Register for more than a decade, covering beats ranging from police and city hall to the business of surf, retail, and restaurant industries.
Tiffany Montgomery's Latest Posts
Pharrell Just Made Surf the Coolest Thing in Paris. Surf Industry Leaders Weigh In.
SESO asked Pat Tenore of Tenore, Ryan Hitzel of Roark, Evan Slater of Sun Bum, Candy Harris of Unlisted Brand Lab, Ryan Mangan of Quiksilver and Billabong, Pat O’Connell of Florence and Paul Naude of Vissla what it means when a luxury house this size leans this hard into surf culture. Here is what they said.
As Top-Tier Malls Pull Ahead, the Bottom Tier Starts to Crack
A newly shuttered mall in Westminster, California, sits 20 miles from a thriving Irvine Spectrum Center on Orange County’s 405 Freeway, a contrast that mirrors a national divide between top and bottom-tier shopping centers that Coresight Research says will likely accelerate thanks in part to AI.
Apple, WSL Launch New “Apple at Play” Series Spotlighting Surfer Tech
Apple and the WSL have launched a new Apple at Play series spotlighting how Championship Tour surfers use Apple Watch data in competition, with new broadcast metrics and an expanded iPhone fan content push.
Lowa USA Names Brad Potts Director of Marketing as Lesley Christoph Retires After 26 Years
Potts will oversee brand strategy and U.S. marketing for Lowa as the brand expands its Salt Lake City headquarters and deepens ties with parent company Tecnica Group.
Nike Names Pfizer Exec David Denton as Next CFO
Nike has tapped Pfizer finance chief David Denton as its next CFO, with Matthew Friend transitioning out by early September. The company also flagged an unspecified tariff refund benefit ahead of its June 30 earnings report.
Hollister Launches Home and Dorm Collection at Target
Hollister, the California-inspired mall retailer that often draws inspiration from the surf industry, is entering the home and dorm category through a new multi-season partnership with Target, launching June 28 with bedding, accessories and sleepwear ahead of the $88.8 billion back-to-college shopping season.
West Marine Sets June 26 Bid Deadline as Filing Details 59 Store Closures
A bankruptcy court has approved bidding procedures for West Marine’s sale process, setting a June 26 bid deadline and August 3 sale hearing.
GSI Outdoors is Family-Owned Again. Now It Has a New CEO to Match.
Back under founders Don, Ian, and Kathy Scott’s ownership, new CEO Shawn Hostetter talks about his outdoor roots, his vision for the brand, and what’s coming in 2027.
Sorel Names Former Allbirds CEO Joe Vernachio President, Cory Long Exits
The former Allbirds CEO and Mountain Hardwear President returns to the Columbia Sportswear portfolio as Sorel works through a multiyear footwear market reset.
From REI to Alpenglow Sports, Here Are the Retailers Registered for Outdoor Retailer 2026 in Minneapolis
As the August show at the Minneapolis Convention Center approaches, the registered retail buyer list already includes REI, Athleta, Great Outdoor Provision Co., Gearhead Outfitters, Bespoke Post, The Trail Head, Dunham’s Sports, Academy Sports, and many more specialty shops and national accounts.
When AI Meets Authenticity: How Active Lifestyle Brands Are Protecting What Makes Them Different
In a Shop Eat Surf Outdoor webinar, Candy Harris, Justin Regan, and Ryan Hitzel talked about the AI tools that are changing everything, the fundamentals that aren’t, and what keeps them up at night.
