The La Jolla, California-based brand has largely struggled at Vera Bradley, with its annual revenue dropping nearly in half during Pura Vida’s tenure there. Vera Bradley paid $85 million for the brand.
Tiffany Montgomery
Tiffany Montgomery is Content Director and Editor-in-Chief of Shop Eat Surf Outdoor, and oversees editorial direction for Retail TouchPoints and Impressions Magazine. She founded Shop Eat Surf in 2007 (acquired by Emerald in 2019) and led its 2025 expansion into Shop Eat Surf Outdoor. Previously a reporter and editor at The Orange County Register for more than a decade, covering beats ranging from police and city hall to the business of surf, retail, and restaurant industries.
Tiffany Montgomery's Latest Posts
Roxy Dolls to Launch at Target in June
Licensee JAKKS Pacific also announced Tuesday an extensive collection of outdoor products for both Roxy and Quiksilver including beach chairs, canopies, mats, and wagons that will initially sell exclusively on Amazon.
Outdoor Retailer Hosted Buyer Program Defrays Travel Costs for Retailers
The program is intended for independent specialty retailers and omnichannel retailers who are ready to purchase outdoor gear. Applications are now open to get travel support for the June 2025 show.
Journeys’ Turnaround Builds in Q4, Sees Bigger Opportunity Around Teen Girl
High-volume footwear account Journeys saw Q4 same-store sales surge 14% as a new leadership team updates assortments and Journeys’ overall strategy.
Lands’ End to Explore Possible Sale of Company
Lands’ End’s largest shareholder, Edward Lampert, requested the board pursue a possible sale of the company earlier this year, Lands’ End confirmed Feb. 25.
New KMD Brands CEO to Join Company in March
Outgoing Group CEO Michael Daly, who worked for Rip Curl for more than 20 years before rising to the top of KMD, will step down March 25. KMD owns the Oboz, Rip Curl, and Kathmandu brands.
Nordstrom Reports Strong Holiday Sales
Industry customer Nordstrom, which is in the process of taking the company private, said fourth quarter comparable sales rose 4.7%.
Salty Crew, FXD Continue to Drive New Strategy for Globe International Limited
Salty Crew has logged a compound annual growth rate (CAGR) of 16% over the past five years according to Globe, and FXD workwear, which started in Australia, is now growing rapidly in North America as well.
Outerknown Targets Surf Specialty with New Wholesale Plan
Outerknown is revamping its wholesale strategy to focus on the surf channel as it looks to take advantage of the white space in the market.
Free People Movement’s Big Growth Plans
The active line from Free People posted eye-popping growth in wholesale and other channels in 2024. Parent company Urban Outfitters Inc. plans to build on that momentum in 2025.
Former Salt Life President Jeff Stillwell Named CEO of Beach & Barn
Stillwell, who built the Salt Life business from the ground up, is also an equity partner in Beach & Barn. He sees a lot of white space given the Western rural trend and all the changes happening in the surf market.
New RVCA Team Includes Many Surf Industry Veterans
President Mark Tinkess shares who is leading the key functions, the evolved strategy, and more.
