The initiative redirected online shoppers to independent skate retailers instead, while the brands’ team riders, distributors, sales representatives, and staff visited local shops in person across multiple time zones.
Tiffany Montgomery
Tiffany Montgomery's Latest Posts
Rhythm Announces Key Sales Leadership Changes
One of the hottest brands in the surf market has named new sales leaders to chart the next chapter of the men’s and women’s brand.
Tom Ruiz to Exit Seager This Week
The well-known industry sales leader and general manager is departing Seager, the up-and-coming Western surf brand. He shares with SESO what’s next.
Today: How Brick and Mortar Can Win in a Marketplace World
Join us today at 11 a.m. PST/2 p.m. EST for a free webinar presented by Lightspeed focused on driving foot traffic and building loyalty at active outdoor retail stores.
Surf Expo Names Abraham Paskowitz Senior Buyer Relations Manager
Paskowitz brings decades of industry experience and deep-rooted connections across the surf and skate retail landscape.
Surf Expo Taps Matt Yates for New Sponsorship and Sales Role
The new role is designed to expand opportunities for show exhibitors and other companies across the coastal lifestyle, surf, gift, and active outdoor space.
Chubbies Expands into Women’s Swim with Cheekies
One of the top-performing men’s swim brands over the past several years is moving into women’s swim, and Dick’s Sporting Goods is the initial wholesale partner for the launch.
Companies Launch Myriad AI Products for Retailers and Brands at NRF 2026
From the warehouse floor to the retail floor, from merchandising to supply chain, we have a sampling of some of the AI retail-related products that companies debuted on the show floor.
Corrected – Jack’s Surfboards: Three of the Top 10 Brands Are Not Surf Brands
Three of the Top 10 selling brands at Jack’s in men’s and the top selling brand in women’s have nothing to do with surf at arguably the most influential surf store in the world. Partner Bobby Abdel shares what the newcomers offer that is appealing to Jack’s shoppers.
Zumiez 100k: Where Recognition, Competition, and Culture Collide
Zumiez’s annual 100k celebration is not your usual corporate recognition retreat. We take a deep dive into how 700-plus door Zumiez uses the over-the-top party, in addition to extensive teaching programs throughout the year, to transform its retail force into powerhouse businesspeople.
Record-Breaking Results: How AI Influenced $262 Billion in Online Holiday Sales
Salesforce holiday data shows eye-popping numbers on the role of AI in boosting conversion, with notably higher rates compared to social media channels.
Product Trends from the Collective Shows
We stopped by the Collective Shows this week in Huntington Beach, Calif., to see some product trends for upcoming seasons.
