The uncertainty that companies have been dealing with since the tariffs were first announced in April has led to hundreds of hours of extra work for company executives as they try to reconfigure supply chains, product lines, and pricing structures. Some are also scrambling to find cash to pay the tariffs once goods arrive.
Some of the products Lululemon claims Costco is duplicating include its popular Scuba hoodies, Define jackets and ABC pants.
Advice for employees on how to survive and thrive as companies grapple with market uncertainty and look for ways to trim expenses due to tariffs and other factors.
An expert panel of brand and retail executives will discuss how they are navigating an unpredictable 2025, what they are seeing on the ground with consumers, and more.
Photos from the first day of the show as Outdoor Retailer gets underway in Salt Lake City, Utah.
From the need for increased margins at retail to the pressures of tariffs, leaders from Cotopaxi, Salomon, Christy Sports, and more took us behind the scenes of the industry’s most pressing challenges and how they’re navigating them.
O’Neill comes most recently from Hybrid Apparel, which is now the owner of Brixton. Previous Brixton CEO Seth Ellison is retiring.
Woolcott’s Florence invesment is the first time he’s jumped back into the surf industry since he exited Volcom in 2016. He discusses why he wanted to back the company, what he thinks of the state of the surf industry, including the recent licensing changes, and why he’s optimistic about the future.
This year’s Waterman’s Ball honored professional surfer Caroline Marks as SIMA Waterperson of the Year, legendary surfer and motivational speaker Shaun Tomson with the SIMA Lifetime Achievement Award, and Surfrider Foundation as SIMA Environmentalist of the Year, and raises money for ocean-related environmental charities.
The Tavarua trip has been auctioned at the Waterman’s Ball for decades, and typically sells for $10,000 to $12,000. By opening it up to more people, SIMA is hoping to raise even more money to fund environmental causes this year.
Zumiez, with 731 stores, is predicting top-line growth for the full year despite tariffs and planned door closures.
“The recent security incident at Victoria’s Secret, following a string of attacks on other retailers, suggests a potentially coordinated campaign targeting the retail sector,” said Javvad Malik, lead security awareness advocate at cybersecurity consultancy and training firm KnowBe4.
