Surf Expo is just over two weeks away, and the team has lots of fun activations planned in addition to strong brand and buyer lists.
Tiffany Montgomery
Tiffany Montgomery's Latest Posts
TrackFly and ActionWatch Announce New Partnership
The surf and skate industry’s main data firm is joining forces with a data company that provides a unified platform that is compatible with all retailer and POS systems, which will reduce data turnaround from days to hours.
Helen of Troy Names Former Nike Exec Scott Uzzell CEO
The parent company of Hydro Flask, Osprey, and other brands brings in new leadership as it looks to return to growth after several years of declining sales.
Birkenstock Reports Strong Q3 Growth Despite Currency Headwinds
Birkenstock reported another strong quarter across all regions and channels, and the German company doesn’t seem concerned about the new 15% U.S. tariffs on European imports.
Pura Vida CEO Ryan Heuser Shares Go-Forward Strategy Under New Owner
The co-founder of Paul Frank has joined Pura Vida Bracelets and has plans to improve the brand’s marketing, product, retail stores, and wholesale relationships.
The Leisure Collective Moves U.S. Distribution to Manhattan Beachwear
The CEO of The Leisure Collective, home to Creatures of Leisure, OTIS Eyewear, and other brands, explains the change, how the company is grappling with tariffs and why Manhattan Beachwear is a good fit.
Wolverine Outperforms in Q2, While Yeti Posts Revenue Decline
Wolverine Worldwide posted strong revenue growth thanks to significant increases at Saucony and Merrell, while Yeti reported a sales decline amid challenging market conditions, including consumer and retail customer caution.
Duvin Taps Surf Industry Vet Snowy Lonsway to Lead Sales
Fast growing Duvin, with its colorful, cheeky, and retro take on beachwear, just completed a capital raise that is allowing the brand to work with some key talent to help it reach the next level.
Brooke Farris Named WSL Chief Marketing Officer and President of North America
The former Rip Curl CEO returns to the WSL and will move to the United States to oversee global brand, marketing, communications, and social media strategy, in addition to other duties.
Columbia Launches Major Brand Marketing Refresh
The campaign is designed to offer something different than what Columbia executives characterize as stagnation within the outdoor industry which is suffering from a “sea of sameness” said Joe Boyle, executive vice president and Columbia Brand president.
Tillys Names Former Boardriders Americas President Nate Smith CEO
Smith garnered praise from colleagues for his leadership during the tumultuous Boardriders sale process. He now will lead Tillys, a key surf industry customer that is going through its own challenging times.
WSL Names LPGA Exec Nicole Metzger Chief Revenue Officer
Metzger will lead efforts to advance the league’s commercial strategy while spearheading innovation in revenue generation and brand partnerships.
