Buyers came from outdoor powerhouses, department stores, resorts, golf courses, surf shops, swim boutiques and more, including Nordstrom, REI, Backcountry, Neiman Marcus, Sports Basement, Pebble Beach Resorts, Bikini Shoppe, Equinox, Canyon Ranch Resorts, Sun Diego, Tilly’s, Jack’s Surfboards, Tyler’s and Fairmont Hotels.
Piccolini spent 22 years at O’Neill Clothing, most recently as vice president of men’s and women’s marketing.
Schultz previously held leadership roles at Troy Lee Designs and Volcom, where he spent 11 years in senior executive roles.
From decoding consumer behavior to adapting to tariffs and predicting the road ahead, this webinar delivers actionable strategies and candid advice from respected industry leaders.
Our panel will discuss the impact of tariffs on businesses, what brands and retailers are currently seeing on the ground with consumers, predictions for the rest of 2025 and beyond, and advice for other brand and retail leaders on navigating this highly uncertain environment.
Ashley Kechter has full brand and P&L responsibility across all markets and channels.
Key outdoor companies are continuing to invest in their own brick-and-mortar stores to showcase the full breadth of their brands.
The uncertainty that companies have been dealing with since the tariffs were first announced in April has led to hundreds of hours of extra work for company executives as they try to reconfigure supply chains, product lines, and pricing structures. Some are also scrambling to find cash to pay the tariffs once goods arrive.
Some of the products Lululemon claims Costco is duplicating include its popular Scuba hoodies, Define jackets and ABC pants.
Advice for employees on how to survive and thrive as companies grapple with market uncertainty and look for ways to trim expenses due to tariffs and other factors.
An expert panel of brand and retail executives will discuss how they are navigating an unpredictable 2025, what they are seeing on the ground with consumers, and more.
Photos from the first day of the show as Outdoor Retailer gets underway in Salt Lake City, Utah.
