Swiss mountain brand Mammut has a new majority owner. CPE, a China-based alternative asset manager, has signed an agreement to acquire the company from Jacobs Capital.
Tiffany Montgomery
Tiffany Montgomery's Latest Posts
La Jolla Group to Exit O’Neill License to Focus on Its Operating Platform
La Jolla Group is walking away from one of surf’s most storied brands to bet on a different business entirely: helping small to mid-sized brands scale with its operating platform.
Patagonia Named Among Fashion’s Most Desirable Employers, Standing Alongside Chanel and Hermès
The outdoor brand joins luxury heavyweights in a new Business of Fashion talent survey, as the report also uncovers a widening trust gap and an AI training shortfall employers should be watching.
VF Beats Q1 Guidance, Raises Outlook as The North Face Grows and Vans Falls 9%
VF Corporation beat first-quarter guidance and raised its full-year revenue outlook, with The North Face posting 6% reported growth (4% in constant currency) and Vans still down 9% in constant currency despite continued Americas DTC growth.
Free People and Rusty Team Up on a Retro Surf Capsule, Riding Surfing’s Y2K Wave
Free People and Rusty have teamed up on a 12-piece capsule built around vintage boardshorts, swimwear and easy layering, landing at a moment when Y2K nostalgia and a surfing culture resurgence are driving real momentum at retail.
KMD Brands Issues Trading Update on Rip Curl, Oboz and Manufacturing Facility Divestiture
KMD Brands issued a July 22 trading update on Rip Curl, Oboz and its planned sale of a Southeast Asian manufacturing facility, guiding FY26 sales to NZ$1.04 billion to NZ$1.044 billion.
Independent Outdoor Specialty Retail Is Healthiest Since the Pandemic Surge, Grassroots Data Shows
There is more good news in independent outdoor specialty retail than the industry chatter suggests, Grassroots Outdoor Alliance President Gabe Maier told SESO, pointing to steady comp growth and a decade of data showing most closures end in new ownership rather than a shuttered storefront.
Lost Surfboards Founder Matt Biolos: Stay Creative and Inspire the Next Generation to Make Noise
Accepting SIMA’s Waterman of the Year award, Lost Surfboards founder Matt Biolos looked back on four decades in the industry and challenged the room to stay disruptive and make space for the next generation. Read his full acceptance speech.
Waterman’s Ball 2026: SIMA Honors Matt Biolos, Greg MacGillivray and Save The Waves Coalition
We have lots of photos from SIMA’s Waterman’s Ball which honored Matt Biolos, Greg MacGillivray and Save The Waves Coalition, with Surf Expo and Audi headlining as event sponsors.
New OR Show Director on Minneapolis, Wild Reach, and What He Wants the Industry to Take Away
From the decision to take the show to Minneapolis to what a few days at Outdoor Retailer 2026 looks like, new Group Show Director Matthew Mathiasen shares his vision for the August show and what he wants attendees to walk away saying.
Foot Locker Adding Salomon Raises a Question for Outdoor Retailers, Says Powell
Foot Locker will add Salomon’s XT-6 to its lineup starting July 19, a move advisor Matt Powell says reflects a sneaker market shifting beyond Nike. Powell also questions why outdoor retailers haven’t chased the same heat around Salomon that sneaker and lifestyle stores are now capitalizing on.
Vail Resorts Unveils New “Epic Experience” Strategy, Says Pass and Acquisitions Were “Not the End Goal”
Vail Resorts is rolling out a multi-year guest experience overhaul called “Epic Experience,” investing in food, private lessons, gear rental and digital tools. CEO Rob Katz says the Epic Pass and years of acquisitions were “not the end goal” for the company’s next chapter of growth.
















